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What is packaging design?

Packaging design is the process of creating everything you see on the outside of a product. It is often the first thing a customer sees before they know anything about your brand or the product contained inside, so it plays an important role. The design might involve the construction of the box as well as any graphics or text on the package, this includes labels and interior packaging.

What needs packaging design?

Quite simply, anything that comes in a package needs packaging design! It's just as important for e-commerce products as it is for shelf positioned retail products. The design process involves researching your customer market to understand their needs and then designing packaging that says something to that consumer.

What makes 'good' design?

What constitutes good packaging design will vary depending on what is being packaged.  Different consumer products have different goals for their packaging design. A luxury fragrance will require packaging that looks and feels indulgent and glamorous, whereas a pet toy will require a vibrant and playful design.

Good packaging design will be eye-catching, visually pleasing, and memorable, and align with the product and target market.

Where do I begin?

The initial design and prototype stage is where the creativity happens and this is where we put our years of expertise into action. Whether you need a product to withstand the rigours of couriers or a unique graphic design created, we are here to help. We want to work with you to produce beautiful packaging and to make this as straight-forward and enjoyable as possible.

Product development is one of our key strengths and is delivered by our team of friendly, knowledgeable experts who can help with both the constructional and graphic design elements of your project. Once we identify your needs through an initial consultation, the design process begins.

Get in touch now to start your packaging journey with us.

 Design Advice & Ideas

La Maison Marshmallow Pacakaging

La Maison Guimauve – A Luxury Marshmallow Brand Packaging project

A packaging brief to create a Luxury Marshmallow Gift Box Range to be sent through the post.

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New product launches 2020

Check out our new products to be launched into stock

Luxury self fill advent calendar

Self-fill Christmas advent calendar

Should you add a custom advent calendar to your range?

Pet A Frame Cartons-msp

New Project Samples and Prototypes

Our ultimate guide to our free design sample and prototype service on offer to all customers

Martins Chocolatier-Easter Egg-Drawer-msp

Martins Chocolatier- A Luxury Easter Egg

An open brief for a luxury Easter egg box opened up discussions on premium print finishes and hidden treats for customers.

Not quite ready for personalised packaging yet?

Head to our stock website to see our full range