La Maison Guimauve - A Luxury Marshmallow Packaging Redesign Project

A design brief from a Luxury marshmallow company to create a multi-component packaging range that needed to impress, stay secure in the post and follow brand sustainability guidelines.

Luxury Marhsmallow Gift Packaging gift set range

La Maison Guimauve is a multi-award-winning gourmet marshmallow manufacturer based in London. They have been lovingly hand-crafting their unique products since 2015.

Although we have collaborated on packaging in the past, it was only late last year that we were approached with a brief to help them redesign their packaging offerings so their luxury products had packaging to match their brand identity.

It was very important that not only did their packaging look beautiful but it also supported their commitment to environmental sustainability.

The end result is a range of gift boxes that are plastic-free, printed using Migration Harmless™ non-toxic inks and have outer components that are biodegradable & recyclable.

Marshmallow Toasting Gift Boxes to be sent in the post

For their unique at-home luxury Marshmallow Toasting boxes, the focus was on creating a versatile design that could be utilized for a number of component products. Our designer worked closely with the team at La Maison Guimauve on numerous prototypes of their multi-component packaging before finalising a design that ticked all the boxes (we love a packaging pun here!)

A rewarding and successful project ultimately produced a packaging range which was not only beautiful but managed to fit with La Maison Guimauve's sustainability brief.

Thank you to the Team at La Maison Guimauve for allowing us permission to use their beautiful photos and share our collaboration~

Customer Testimonial- "We are so happy with the new packaging and we have had so many positive comments and feedback."~ Sheila, La Maison Guimauve

There is more to sustainable packaging than simply using recycled papers and having a 'rustic' appearance. Luxury and sustainability can go hand in hand if you find a packaging partner who can utilise the latest materials and manufacturing technology. Ready to start your packaging journey? Get in contact with our sales team now to discuss further.


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