Martin's Chocolatier- A Luxury Easter Egg
An open brief for luxury Easter egg packaging opened up discussions on premium print finishes & hidden treats for customers.
Martin’s Chocolatier source an unrivaled selection of handmade chocolates from artisan chocolatiers in the UK and Belgium.
Martin’s wanted to offer consumers a high-end Easter egg that was luxurious and excellent value for money, we advised that the best way to do this was through combination gifting. The eggs would be distributed through online sales and the packaging needed to be designed to allow these to arrive with the consumers in perfect condition to maintain the brand's excellent reputation. When you are designing e-commerce packaging there are additional considerations that need to be taken, our design team are well versed in these special requirements, from specific Royal Mail postal sizing to bespoke solutions for avoiding damaged products.
The final design saw a bespoke vacuum formed insert sourced for the egg that was held within a specially designed windowed gift box, we incorporated a ribbon pull drawer with an additional tray of chocolate truffles to give consumers an extra surprise.
The box used premium coated boxboard which was printed CMYK and finished with an overall matt lamination which gave the box a tactile feel. Hot foil blocking in gold was added to give the overall finish a quality look which had immediate shelf presence. The drawer was completed with a satin ribbon which also contained a vaccum moulded tray to hold the chocolate truffles in place.
“I was introduced to Meridian about 6 years ago by a friend who had used Meridian for the last 10 + years. I have found Meridian to be very helpful and accommodating especially as I was only a start-up with little experience with the packaging side of the business and was very nervous about discussing and sourcing packaging.
Meridian are always happy to help with samples and suggestions. The stock lines and production orders are always of very high quality. As my company has expanded over the years Meridian have grown with me and always been there with help and guidance. Without a top packaging supplier I would have never been able to grow my business. I owe an enormous debt of gratitude to Meridian”
Philip. M. Ahn, Director.
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