It’s no secret that Easter is one of the most profitable holidays of the year. Three-quarters of the UK population are projected to celebrate Easter in 2024 with the majority looking to buy over this fun and festive season. Each year, themed occasions are becoming more popular with consumer spending growing by 16% over Easter 2023, with chocolate being the most popular item!*
Our Easter collection provides a fresh, vibrant basis to showcase your handmade creations, from intricately decorated eggs to chocolate figurines. Whether you need packaging to protect your egg in transit or to showcase your creations, we have options to suit all requirements. Be sure to head over to our Easter Collection for any last-minute buys!
This holiday is a fantastic opportunity to market your business to new potential customers. Here are 5 ways to capitalise this Easter season.
- The Power of Social Media– Millennials and Gen Z consumers typically spend the most during Easter. Grow your audience in seconds by posting a viral video on TikTok or Instagram reels. Take the opportunity to trial new products or show behind-the-scenes construction videos of your creations.
- Thoughtful Additions – The consumer’s experience of opening your product is important. Adding little extras such as gift wrapping and personalised illustrated cards is an easy uplift and adds a positive reflection of your craft. Offering these extras as an added cost for time-strapped customers is a trouble-free way to boost the order value and your profit margins!
- Run an Easter Promotion– Customers love a freebie! Whether you’re promoting a new product or growing your audience, why not invest in running a themed giveaway? Customers can share, comment and like your content in exchange for entering. Be sure to make your Terms & Conditions clear.
- Open a Pop-up Shop– If you typically sell online, why not capitalise on those living locally and open a temporary pop-up shop? More affordable than opening a permanent store, you can try new products, and new audiences and gather direct customer feedback.
- Mix it up with Hampers– To receive a beautifully curated box of goodies is always a treat! Why not offer a range of pre-curated gift boxes or hampers to suit a range of budgets?
Make your Easter packaging your own by supplying artwork. We will proof on your behalf free of charge! Simply send over your artwork file as an editable, high-resolution PDF / AI file (300 dpi) and we’ll do the rest! Starting from 250 units. Alternatively, customise any stock fill-it-yourself calendar with a logo, text, or a single colour image to reflect your brand. Choose from a variety of colours – we aim to match as closely to your specifications as possible.
Get in touch for a free quote!
[* Source] – https://store.mintel.com/report/easter-uk-2023